NEW OPENING March 13-14
Since 1989, MHW Bike-House has stood for passion, quality, and bicycle expertise—and now it is bringing this experience to the CUBE Store in Schwäbisch Hall. What began as a small bicycle shop in Schwäbisch Hall is now one of the most renowned bicycle mail order companies in Europe – and the path to this success has always been characterized by a clear conviction: only those who rely on the best brands can offer their customers the best.
We added CUBE to our range over 25 years ago – and from the very beginning, it was more than just a business relationship. It was a partnership between equals. Together, we have grown, year after year, model after model. Today, we sell CUBE bikes and e-bikes throughout Europe, and the reason for this is as simple as it is convincing: customers love this brand. And rightly so. CUBE stands for the highest manufacturing quality, consistent further development, and a range that leaves nothing to be desired—from the first children's bike to the professional racing bike. CUBE's own accessories under the ACID and RFR brands have also long enjoyed an excellent reputation: helmets, bike locks, lights, clothing – all of the highest quality, with top test results.
For business owner Steffen Gutzy, it was therefore only a matter of time before the next logical step would follow. With a substantial investment in the renovation and redesign of the Schwäbisch Hall location, something unique in the region was created: the new, official CUBE Store Schwäbisch Hall – and it is impressive in every way.
The complete CUBE world 2026 awaits you in over 2,000 m² of exhibition space. More than 500 bikes are permanently available for you to touch, try out, and fall in love with. Whether you want to buy a powerful e-bike, an agile full-suspension mountain bike for the trails, an elegant gravel bike for country roads, a lightweight road bike, a comfortable trekking bike, or the perfect first bike for your child – you'll find it here. And if you know exactly what you want: our adjacent warehouse with over 10,000 bikes in stock offers a level of availability that is unique in southern Germany.
Our team looks forward to seeing you. With genuine enthusiasm, in-depth product knowledge, and one goal: to help you find the bike that suits you and your lifestyle. Our professional bike workshop also ensures that your bike always stays in top condition.
Come visit the CUBE Store in Schwäbisch Hall. Your CUBE is waiting for you.